Roku Sues Online Sellers Over Alleged Trademark Infringement

Roku, Inc. has filed a Schedule A trademark action in the Northern District of Illinois, naming multiple online sellers accused of selling counterfeit Roku-branded products. The lawsuit claims that sellers used Roku’s trademarks and product images to promote unauthorized goods across major e-commerce platforms.

If you’ve been served in this action, it’s important to act fast. Schedule A lawsuits can lead to frozen marketplace funds and immediate business disruption. At Stockman & Poropat, PLLC, we represent e-commerce sellers in trademark infringement and counterfeit enforcement cases. Our team helps sellers respond quickly, protect their accounts, and navigate the process with confidence.

Roku’s Allegations Against Online Sellers

Roku’s complaint accuses sellers of running a coordinated “counterfeit network” that used its trademarks—ROKU®, STREAMING STICK®, STREAMBAR®, and ROKU TOUCH®, among others—to sell imitation streaming devices.

According to the filing, the Defendants allegedly shared visuals, pricing structures, and SEO tactics to make their listings appear legitimate. Common issues highlighted in the complaint include:

Listings that mirror official Roku product pages

Shared images, descriptions, and layouts between seller accounts

Use of Roku-related keywords to drive traffic from search engines

Hidden or rotating business identities to avoid enforcement

Roku is seeking injunctions, damages, and recovery of funds linked to the accused seller accounts.

What This Means for Defendants

In Schedule A trademark cases, plaintiffs often request temporary restraining orders (TROs) that freeze funds and restrict account access. Once a TRO is in place, sellers may lose access to their sales revenue until the matter is resolved or modified by the court.

Defendants who don’t respond in time risk a default judgment, which can permanently forfeit frozen funds and create long-term compliance issues. Even for sellers who dispute the claims, these cases can cause major financial strain. Acting quickly is essential to preserve both your business and your rights.

Marketplaces Named in the Roku Lawsuit

The Roku trademark lawsuit names sellers operating on: Amazon, eBay, Walmart, AliExpress, Alibaba, Wish, and Joom.

Roku claims these sellers targeted U.S. consumers, sold products in U.S. dollars, and shipped into Illinois establishing jurisdiction in the Northern District of Illinois, a frequent venue for Schedule A trademark actions.

How Stockman & Poropat, PLLC Supports E-Commerce Sellers

We know how disruptive these lawsuits can be for online sellers. Our team helps clients respond effectively and minimize the impact of a Schedule A trademark action.

Immediate case review and deadline tracking

TRO strategy, including motions to modify or release funds

Marketplace coordination to restore account access

Evidence preparation showing lawful sourcing or non-infringing sales

Negotiated resolutions when settlement is the most practical route

Our focus is simple: protect your business, limit disruption, and help you move forward.

Schedule a Consultation

If you’ve been named in Roku Inc. v. Schedule A Defendants (Case No. 1:22-cv-04913), contact Stockman & Poropat, PLLC today. Our attorneys can help you respond strategically, preserve your assets, and get your business back on track.

Download: Complaint – Case No. 1:22-cv-04913